café Bustelo

 

Client:
Smuckers- Café Bustelo

Year:
2017

Role:
Art Director & Designer

Brief:
Create a physical manifestation of the brand ethos, through Pop Up Cafés and Coffee Truck activations that will create a fun, memorable experience for guests, while continue to be consistent with the brand, the brand’s voice and the brand’s target demographic.

 
 

Project ID:

 
 
Logo

Logo

Color Palette

Color Palette

 
 
Heading Font: Lobster

Heading Font: Lobster

Sub-Heading Font: Peignot

Sub-Heading Font: Peignot

Body copy Font: Asap

Body copy Font: Asap

 
 

Truck Design:

 
Cafe-Bustelo-Assests_Truck Right.png
Cafe-Bustelo-Assests_Truck Front.png
Cafe-Bustelo-Assests_Truck Back.png
Cafe-Bustelo-Assests_Truck Left.png
 

Pop-Up Café Exterior:

 
 
CB_NYC_Exterior.png
 
 

Project Collateral:

 
Stage Backdrop

Stage Backdrop

 
Voucher: Front

Voucher: Front

Voucher: Back

Voucher: Back

 
 
A-frame

A-frame

Café Bar Menu

Café Bar Menu

Photo booth backdrop

Photo booth backdrop

 
Postcard: Front

Postcard: Front

Postcard: Back

Postcard: Back

 
Glass Cover: Left

Glass Cover: Left

Wall Cover

Wall Cover

Glass Cover: Right

Glass Cover: Right