gerardo mendez

Education

Graduated: May 2014
Degree: Bachelor of Technology Communication Design

awards

Photographer’s Forum Magazine
Finalist—33rd Annual College Photography Contest

The School Art League
The Alexander Medal — Completed an art program with distinction.

Professional Experience

Collaborated with the Group Creative Director and Executive Creative Director on a handful of campaign pitches and concepts
Lead development of visual exploration and articulation of all brand campaign work
Worked with the team to execute branded collateral – from digital mock-ups/comps and brand identities to printed materials and presentation design
Worked with cross-discipline team to deliver on all assets needed for clients’ businesses
Balanced multiple projects at once, multitask and worked in a fast-paced, deadline-driven environment

Engaged in multiple tasks, including design, animation, video editing, photo editing, and research, to create the most impactful event brand ID possible.
Collaborated with the senior and associate creative director on multiple experiential design deliverables.
Communicated with third-party vendors as design lead.
Prepressed, reviewed, and color corrected all event collateral before print.
Art Directed and mentored junior staff, animators, web developers, and freelancers.
Used mail chimp for event e-mail blasts and bi-weekly newsletters.
Crafted presentations and presented design portions to our clients.

Collaborated with the Senior Designer to come to decisions for the most creative and practical on-brand experiences.
Edited website templates and photographs.
Photo researched and art buying using internal CMS.

Managed and directed day-to-day operations for the business and in-house creative team, ensuring unfaltering and unique brand expression and content.
Worked closely with my partners to develop and execute plans and actions with the publication.
Strategize marketing tactics to raise magazine presence physically and digitally through Instagram.
Reached out and pitched the magazine to potential partners and advertisers.
Researched latest trends, artists, musicians, and creators to contribute content ideas.
Defined and evolved design and creative production standards through layouts, covers, newspaper concepts, zines, and stickers.
Planned and directed editorial shoots while maintaining relationships with photographers, stylists, and make-up artists.

Assembled organization members to establish a more significant presence within the community through traditional and social media.
Compiled projected quarterly objectives for fundraising and social media tactics.
Developed non-profit branding and visual voice.
Ensured all projects were well-planned, creatively exceptional, and delivered timely and aware of the budget realities.