Jefacon

Client:
Smashbox Cosmetics

Year:
2020

Role:
Designer

Brief:
Design for a multifaceted collaboration for leading global cosmetics brand, Smashbox empowered women to recognize their inner boss. Smashbox’s collaboration platform, Jefacon, is inspired by the Spanish word Jefa which translates to “woman in charge,” and celebrates the immense power of all women. 

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FX Fargo