W Hotels
Chinese New Year

Client:
Marriott- W Hotels

Year:
2020

Role:
Designer

Brief:
Put together a Chinese New Year toolkit for the year of the Metallic Rat to help properties implement exciting concepts across Asian market properties with custom designed red pockets and collateral with a pop of color.

Brand ID:

Logo

Color Palette — Color Palette

Heading Font: W Sans New — Heading Font: W Sans New

Body copy Font: W Apercu — Body copy Font: W Apercu

Project ID:

Pattern Palette — Pattern Palette

Rat Base — Rat Base

Color & Pattern Application:

W-CNY-Assests_Rat 01.png

W-CNY-Assests_Rat 02.png

W-CNY-Assests_Rat 03.png

W-CNY-Assests_Rat 04.png

W-CNY-Assests_Rat 05.png

W-CNY-Assests_Rat 06.png

W-CNY-Assests_Rat 07.png

W-CNY-Assests_Rat 08.png

Digital Collateral:

Invite — Invite

E-Mail Confirmation — E-Mail Confirmation

E-Mail Signature — E-Mail Signature

In-Room TV Screen — In-Room TV Screen

Facebook Cover — Facebook Cover

Twitter Cover — Twitter Cover

Print Collateral:

Custom Red Pocket

Red Pocket Note: Front — Red Pocket Note: Front

Red Pocket Note: Back — Red Pocket Note: Back

Event Poster — Event Poster

Invite Front — Invite Front

Invite Back — Invite Back

Drink Menu — Drink Menu

Candle Note: Front — Candle Note: Front

Candle Note: Front — Candle Note: Front

Candle Note: Back — Candle Note: Back

Candle Note: Back — Candle Note: Back

Door Hanger — Door Hanger

Bedsite Note: Front — Bedsite Note: Front

Bedside Note: Back — Bedside Note: Back

Keycard: Front — Keycard: Front

Keycard: Back — Keycard: Back

Installation:

Backdrop Choice 01 — Backdrop Choice 01

Backdrop Choice 02 — Backdrop Choice 02

Toolkit Guide:

Abra’s Kollections

Experiential