W Hotels
Brand Summit
Client:
Marriott- W Hotels
Year:
2019
Role:
Designer
Brief:
Design a temporary brand identity for the the global summit conference that goes beyond standard brand guidelines, along with a heart of house guide to be distributed across all properties.
Brand ID:
Logo
Color Palette
Heading Font: W Sans New
Body copy Font: W Apercu
Project ID:
Logo
Graphic Element: Pulse
Color & Graphic Application:
Roadmap Book:
Print Collateral:
Magenta Directional
Blue Directional
Desk Note: Back
Desk Note: Front
Sustainability Letter
Fit Letter
Branded Premium